Media Creative production
2014

Financial indexes are not a sexy thing. FTSE prides itself on being innovative in an industry where innovation can be almost anything that deviates from the status quo.

We wanted to be able to concisely tell a story in a medium that is so often surrounded by noise it can be hard to hear, the banner ad. By using brilliantly saturated images taken at some very dynamic angles, and playing off FTSEs own tagline, we developed a series of banners that showed off some of their key markets. The picture told the story, and the banner treatment around it served to help drive it home.

And the campaign worked, With high CTR’s purchased at lower CPM with programmatic optimization, not only did the banners hit on our clients ROI goals, they campaign also won two FCS Portfolio Awards, one for Social and one for Digital Media.

Roles in this project:

• Project manager / Producer
• Creative development
• Motion design

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