AMC – Breaking Bad Season 3

Premier Date Media Campaign

Breaking Bad is one of the most acclaimed shows of the last century, and I had the privilege of helping to produce the online media campaign for it. Working closely with our media planning team, vendor sites, rich media partners, and client, we developed a comprehensive rich media campaign to drive awareness of the seasons premier date.

A large part of the effort was to understand all of our partners offerings and to customize our creative to work within the space provided while still delivering impactful media before deadline. This campaign required a lot of phone calls and tons of back and forth to make sure our partners were working the way we wanted with our internal teams, meeting deadlines, and ideally providing extensible work that we could use post launch to continue to drive awareness. Last minute changes were not uncommon to help accommodate added value media, but building our creative to be versatile and often in anticipation of client needs ensured we hit all our dates.

Roles in this project:

  • Project manager / Producer
  • Account and Client management
  • Media Management
  • Creative
  • Development

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