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IBM – Let’s Create

Let’s Create Brand Platform
2022

In late 2021, IBM set out on one of the largest marketing endeavors it has taken in decades, to redefine its brand platform as one that empowers creators.

The launch of the brand platform included all forms of national and international media including TVCs, print, OOH, digital display, sponsorships, ABM and more, as well as redesigns to IBM’s design system and branding assets.

For my part of this endeavor, I managed multiple work streams producing creative and assets for the first 3 phases of the launch which included spots that aired during the Masters gold tournament and in high profile TV and digital executions.

Roles in this project:

  • Program / Project manager
  • Client services

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